Jeya Seelan: “It is so easy to just take a product off the shelf and use it in cooking… but what they won’t get is nuance. They won’t get the same knowledge that I will share with them or the versatility where I can customize the spice powder for them. ” Seelan, the founder of Jeya Spices who learnt the art of spice blending from his father, joins Singapore Noodles founder Pamelia Chia to share about the artistry behind spice blending, plus: *How you can instantly build rapport with wet market vendors* *The future of the wet market* *What the arrival of Chong Pang City and loss of Chong Pang Market will mean* *What the benefits of going to your local spice (wo)man for spice blends are* *Why it is important to establish a relationship with wet market vendors* To contact Pamelia with comments, questions, or speaker ideas, please email pameliaccq@gmail.com.
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